Saturday · August 15, 2026 · Seattle
Everyone else is at summer camp.
This one's yours.
One Saturday. One plan. Your camp.
Hosted by
Your Camp Directors
The women running the day
Sally Revell
Camp Director · Founder, GenerativeHuman.ai
Morning coaching · Where You Are Is the Starting Line
Executive coach for AI and tech leaders, and a former Google Cloud and AWS exec. Runs the morning coaching session.
Connect on LinkedIn
Hannah Siegertsz
Camp Director · Founder, She Ships SaaS
Afternoon build · The Build Session with Midnight Sprint
Founder of She Ships SaaS and Midnight Sprint, and AI transformation leader at UL Solutions. 150+ builders have shipped 80+ products at her events.
Connect on LinkedInWhat Is Base Camp
One full Saturday. One clear plan.
A one-day summer camp for women. Show up with a maybe. Leave with a plan you can work on Monday. Not a conference. Not a retreat. A day of camp for you.
Who Base Camp Is For
You, probably.
The Idea Carrier
It's been in your notes app for a year.
The Career Crossroads
Something's next. You can't name it yet.
The Builder
The plan and the tools, in one day.
The Community Seeker
Your people, in the same room.
The Whole Point
What you leave with
A map of where you are
Sally's morning session ends with your current stage named and written down. Not vibes. On paper.
A named, buildable plan
The build session runs your idea through Midnight Sprint. You leave with a name, positioning, and a prompt package you can hand to any tool or team.
A Monday step
One concrete action you commit to before you leave. Camp that doesn't survive the weekend was just a nice Saturday.
Your cabin
6 to 8 women who heard your plan out loud and will notice if you go quiet on it.
The Day
Your camp itinerary
- 9:30 AM019:30 AM
Camp Check-In
Grab your name tag and pick the color of your bandana - your bandana picks your cabin, and your cabin is your crew for the day. Early Bird sign-ups pick up their Base Camp tee. Sit with your cabin. Then grab a snack: homemade brown sugar swirls, mini banana and apple muffins, sausage rolls, coffee, coconut water, and sparkling water. Our surprise DJ is on the decks from the first minute.
- 10:00 AM0210:00 AM
Opening Circle
Welcome from your camp leads and a quick look at how the day unfolds.
- 10:05 AM0310:05 AM
Cabin Photo + Name Your Crew
Every cabin takes a group photo and picks a cabin name together. Your crew, your flag, your identity for the day.
- 10:10 AM0410:10 AM
Write a Letter to Yourself
Before anything starts, you write a letter to yourself about what you're building today and why you're here. We collect them and mail them back to you in 4-6 weeks. It lands when you need it most.
- 10:15 AM0510:15 AM
Where You Are Is the Starting Line
Coaching pods with Sally Revell. Your cabin works your idea live, not a lecture.
- 12:15 PM0612:15 PM
Lunch
Homemade lunch by Chef Therese - white rice, meatball stir fry, channa paneer butter masala, slaw, Caesar salad, and popsicle ice cream bars. Sit with your cabin.
- 12:45 PM0712:45 PM
The Build Session with Hannah Siegertsz
Powered by Midnight Sprint, fueled by Midnight Sprint snacks and afternoon Chex party mix. Every camper leaves with a named idea, positioning, and a buildable plan. Take it to a vibe coding tool, a dev team, or your own next step. Take-home Hello Robin cookies waiting at your cabin.
- 2:15 PM082:15 PM
Campfire Social + Show Your Build
S'mores cookies and good company. Pin your build to the camp build wall.
- 2:45 PM092:45 PM
Camp Report Card
Everyone pulls out a phone and fills out the two-minute camp survey before you leave. Rate the day, tell us the best part, tell us what to fix. We do it here, together, not at home.
Take the camp survey → - 3:00 PM103:00 PM
Camp Dismissed
Group picture + go build the thing.
All camp details and check-in info live on Luma.
The Build Wall
Built something? Show camp.
Made anything at Base Camp, in Lovable, Replit, Cursor, or any other vibe coding tool? Drop the link on the camp build wall so everyone can see what your cabin shipped.
2:45 PM · Before you leave
Fill out the camp report card before dismissal. Two minutes, right here at camp.
Take the camp survey →Camp Toolbox
Set up before you get here
You don't need either of these to come to camp. If you want to build during the afternoon session, make an account ahead of time so you're not doing signup paperwork while everyone else is building.
Midnight Sprint: one free sprint, on us
Powered by Midnight Sprint, the build session's secret weapon. Run a sprint right there at camp - free, once. Use the code below when you sign up.
The Handoff Prompts
1 · Demo Buildtap to open
When you want something to show people today
I have given you all the requirements and documentation about my product. Use the zip files and the PDF to use the same branding guidelines and build out my whole product. I want to demo it, so do not create any authentication for it because I want to demo it with everyone. Build out all the features and build out the whole product so that I can review it and showcase it.
2 · Full Buildtap to open
When you're building the real thing
I have given you all the requirements and documentation about my product. Use the zip file, md file and the PDF to build out my whole product with all the features. Use the same branding guidelines in the attached documents and build out my whole product with the correct messaging, look and feel and branding. Build out all the features and make sure that you are 100% thorough. I want this built out in the most thoughtful way where we are not missing steps and not missing functionalities.
Base Camp Attendee Offer · From Sally Revell
Base Camp Coaching Circle
Camp Director · Founder, GenerativeHuman.ai
What you get
6-session Coaching Circle
Six small-group coaching sessions with Sally Revell. Keep the momentum from camp going with structured accountability and live coaching on your build.
Camp price
$499 $799
Camp exclusive - save $300. Mention code BaseCamp2026 when you email Sally.
Email sally@generativehuman.ai with code BaseCamp2026 to claim your spot
Visit GenerativeHuman.ai
Base Camp Attendee Offer
LinkedIn brand design by Zubia Hassan
Designed the banner for LinkedIn's cofounder · 750+ elite banners · Dubai
Essentials
$93$193
- 1x Branded profile picture
- 1x Banner + strategy (copy)
Featured
$193$393
- Everything in Essentials
- 2x Featured
Full Kit
$293$893
- Everything in Featured
- 3x Services image · 1x Quote · 1x Carousel
Every tier: JPEG + PNG · 5x revisions · editable Figma file
To claim · message Hannah on LinkedIn
Message Hannah on LinkedInHome Base
Where camp lives
Base Camp is hosted at SURF Incubator, the downtown Seattle home for founders building the next thing. They gave us the room. We're bringing the campfire.
Essential arrival details
Getting into SURF on a Saturday
Arrival from street level
On Saturday the building doors are locked and elevators need a security pass. Use the 2nd Avenue entrance via the escalator. A host will be waiting at the top to let you in and escort you to the 7th floor.
2nd Ave entrance on maps →Arrival from the parking garage
Garage entrance is on Madison Street between 2nd & 3rd Ave (look for the green-arrow "Parking Garage Entrance" sign, 6'0" clearance). Pull a ticket, park anywhere available - $8 for the weekend. Take the elevator to the L level; a host will badge you up to the 7th floor.
Parking garage on maps →Getting to the 7th floor - Elevators require a security pass on weekends. A host will badge you up to the floor, so just check in at the door and we'll get you upstairs.
Sponsored By
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Camp FAQ